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Marketing your Art workshop with Helena Tay

Wednesday, May 6th, 2015

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Thanks to the organisers from City of Mandurah, I also had the opportunity to run another art workshop at Contemporary Art Spaces Mandurah. This workshop focused on Marketing your Art to a target audience. I spent the afternoon with some talented WA painters, glass artists, sculptors, digital artists, illustrators, photographers and astrologist, talking about my story and my approach to marketing myself as an artist.

After the workshop we did a casual drawing session, which will be exhibited at their gallery space.

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To be honest, I was a little nervous about talking at this workshop mostly because I don’t consider myself a marketing expert. My art and business has been self-taught and I still have so much to grow. I would say that I am lucky to have the gracious support from my fans and customers over this 6 years.

As discussed at the workshop, I’ve approached my art and business as an outlet to express myself and work on my technique. I try not to think about the numbers or what’s trendy in the market. When I first started illustrating my stationery range, I received lots of rejections and comments about my art being “too cute” and if I could draw plainer designs without my Little Mo character. I wrote about that experience in my blog post art vs art a couple years back.

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Since that incident, I continued drawing my cute illustrations. I focused on my uniqueness and just kept drawing and sharing my art on Facebook and Instagram.

If you’re an artist reading this, and at times feel like you’re unsure of your work or that nobody appreciates your art, don’t be discouraged! Continue creating your art and continue sharing it to your audience. Not only will you be creating new pieces from time to time, you’ll be improving your skills, techniques and mental well-being. When you are creating “happy art”, your audience will want to share your happiness too and they will want to support you!

Lastly, thanks to all the lovely ladies who came to my workshop! They are all wonderful artists and I wish them every success in their own endeavours! Do check out some of their works!

www.ashleighperrella.com
www.handmadewonderland.net
www.marionfroome.com
www.karenbarnes.com.au
www.facebook.com/corrinerapleyartist
www.facebook.com/carmelsayerartist
www.facebook.com/AmandaJRichardsPhotography
www.facebook.com/cindywrightartistandworkshops

Doodle and Illustration workshop with Helena Tay

Tuesday, April 28th, 2015

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During the weekend, I ran a Doodle and Illustration workshop at Contemporary Art Spaces Mandurah. Thanks to CASM and City of Mandurah for inviting me to contribute to their annual Youth Art Exhibition program.

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I had so much fun with the kids! During the workshop I showed them my sketchbook collection, we discussed doodling and developing a style. We also worked on some drawing activities. Just simple exercises to get their creative juices flowing because we all know how drawing on a blank sketchbook can be intimidating at times!

I think the kids brought such vibrant energy and humour to the class, I even learned some teen jokes and lingo from them! I found it really refreshing to listen to their funny ideas and see them ink it on paper. Their fun attitude made me feel at ease because I approach my art with humour and fun too!

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In one of the doodle exercises, I got the class to draw a self-portrait of themselves…as an animal! I think this animal selfie rocks! They look so much alike!

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This gorgeous girl drew herself as a wolfacorn!

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We also did a few shading techniques to give them some ideas on how they can use it on their illustrations.

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Towards the end of the workshop, the kids collaborated and doodled on some skateboard decks. We shared the decks around so that everyone could connect their drawings to other drawings on the decks.

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Their skateboard decks will be added to the 2K15 Masterpieces currently on exhibit at Contemporary Art Spaces Mandurah. Thank you kids for being such champs! Remember to keep doodling in your sketchbooks!

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For more photos of my Perth workshops, check out my Little Mo and Friends Facebook page. If you’re interested in having a Doodle and Illustration workshop at your premise (local shop, library, book store, art gallery, parties) please get in touch with me. I’d love to work with you! Or if you’re interested in joining my next drawing workshop please email me: info(at)littlemoandfriends.com and I’ll add you on my list!

Thank you!

Sunday, November 30th, 2014

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THANK YOU to all who have purchased a copy of Botania. My Botania book launch was a success! I sold over 100 books during my online launch. Really overwhelmed by the support you’ve shown for my first book. I’m so happy and grateful to be sharing my art with everyone this Christmas. Thanks for believing in me and my work!

I spent last weekend packing up book orders and wrapping fun Mystery Art packages for my customers. If you’ve ordered my book, they should be in the mail to you, so look out for your package!

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Each book comes signed with a fun doodle!

A big thanks to my husband Big Mo who helped with the mammoth task of sealing and checking all the book orders. Throughout my book journey, he’s been by my side giving me lots of encouragement and hugs and refilling my cup with hot tea on the late nights:)

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For those who purchased a custom portrait with my book, I had so much fun inking the pieces and I can’t wait to see them framed up! Will share a few more in my next post.

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Finally, here are a few snaps of Botania. I think my printer did an amazing job! The books are printed on recycled card and the inner pages on recycled paper stock with a slight heavyweight to it.

Really tempted to post more pictures of the book but I want to keep some element of surprise for those who are waiting to open their books on Christmas day. Will definitely share more pics after the holidays:)

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For those who have missed out on my book launch and would like to get your hands on a copy of my book, you can purchase Botania from my online shop.

Feel free to send me pictures of your book and your inked pages! Let me know the pens or pencils you’ve used! I’m creating a Botania gallery to show off everyone’s inked pages and I’m also going to join in the fun and colour my copy! You can email me at info(at)littlemoandfriends.com or message me on my Little Mo and Friends Facebook page.

Once again, thanks so much! Moving onto my next book and new adventures!

Love,
Helena/ Little Mo

Botania colouring book

Saturday, October 18th, 2014

Hi everyone! So you’ve seen some sneak peeks of my special project in the last few weeks! Probably on my Facebook or Instagram. I can proudly share what I’ve been working on for the whole of this year!

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My first book! Botania! A very detailed and playful colouring book featuring lots of nature and animals. There are 25 pages of hand drawn illustrations, all super detailed and very fun to colour in or to be enjoyed as it is!

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Botania took me a year and a half to ink all the pages! I counted and there are at least 150 animals plus insects lost in lush botany! Can you spot them?

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Now that Botania is completed, I’m crowdfunding through Pozible to get it printed. Please pre-purchase a copy of my book to help make this happen! Check out the link below and play my video to see inside the book:)

www.pozi.be/botania

Thanks to my husband (big mo) who filmed and edited the video for me! I was super camera shy but he encouraged me along the way and calmed my nerves down! Thank you everyone from the bottom of my heart. Can’t wait for you to enjoy my first book this Christmas!

Love,
Helena/ Little Mo

So where have I been?

Wednesday, October 15th, 2014

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Hi everyone! I know I haven’t been actively updating my blog, that’s because for the whole year I’ve been working on an epic project! Yep it’s epic!

Those following my art will know that every Christmas I try to make something special for my online shop and markets; like my limited edition dolls, cushions and calendars. This year’s product hint: it is nature themed with many pages. You can expect lots of trees, animals and crazy fun!

I gave myself a deadline to finish this project in time for Christmas so that it may be enjoyed by everyone over the holiday season. And the last few months have been really intense, just juggling between work and finishing it up!

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The good news is, I’ve now completed my special project! I also had a look at a sample test print at the printers and it looks fabulous:)

I’ll be launching my special project this Saturday the 18th. I can promise you that this Christmas will be so much fun! Come back here to check it out!

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SEE YOU ON SATURDAY 18.10.14
STAY TUNED!

If you’re on Instagram and Facebook feel free to follow me as I tend to post there quite regularly. You can see some of my works in progress and other cute illustrations! Click on the links above to follow my art!

October-November update!

Monday, December 17th, 2012

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I am still here:) So much to tell you!

The last time you heard from me was when I had sent off my Babushka Mo fabric for a test print. Well, that came back ages ago and in the time I’ve been away…I’ve been cutting and sewing little Babushka Mo dolls for Christmas markets and my online shop!

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Niina helped me with the project, we had a long sewing session at her place. Panko the cat kept us company too, making it a pleasant crafternoon with the gentle whirring of her sewing machine.

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I debuted my dolls at Made On The Left and at my pop-up shop. I remembered feeling so happy and touched when I made my first doll sale to a very sweet girl! I think it was a build up of emotions from all the time and work I had spent on this project. And to finally see my work going off to happy homes….well there’s nothing more a designer could ask for:)

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If you’re interested in purchasing my Babushka Mo dolls, they are available in my online shop. These dolls are limited edition items and are only available for sale until they are sold out. They are hand drawn by me and printed onto organic fabric. Very cute and charming if you’d like to collect my art as a fabric piece. Enjoy!

Peppermint Magazine September feature

Sunday, September 16th, 2012

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Yaay! Spring is here and I am really looking forward to the blooms and sunshine.

The September Spring issue of Peppermint Magazine is out. And it features my rabbit hugger bookplates in the kids section!

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Thank you Peppermint Magazine for featuring my art!

Begining of a new series…

Tuesday, September 11th, 2012

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I am working on a new series called Babushka Mo. This project is inspired by a few of my favourite things: Matryoshka nesting dolls, sweet vintage dress patterns and grandmothers in adorable headscarves (also known as Babushka in Russian).

I’ve always wanted to create a collection of Little Mo dolls so I’m hoping to turn my Babushka Mos into little softies and other cute things. Here are some pictures of my works in progress.

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The first lines of my Babushka Mo. As you know, I do all of my line drawings on my sketchbooks and scan the artwork in.

I’m not sure if there are artists out there who are particular about having clean lines in their artwork? I’m one of those people and it drives me batty sometimes. It’s also a bit ironic because I love the look of hand drawn lines, a rough and organic look that can’t be replicate by vector drawings. But the perfectionist in me wants to make sure that my artwork is not overly sketchy and dirty which is why I spend a bit of time on the computer cleaning up the edges and rubber marks.

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Now the more enjoyable process begins! This is where I add in colours, shades and all the extra details. For this Babushka Mo, I’ve given her a classic polka dot patterned headscarf.

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For my second Babushka Mo doll, I decided to give her a pet duck! This doll has a tangerine coloured dress with daisy patterns on them.

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And because of the lovely spring weather we’ve been having lately, I was inspired to draw a garden themed Babushka Mo. I think she is most happy being outdoors watering her plants.

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A bit of cut and test action happening on the dolls…

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I think it’s looking good so far. I’m sending the dolls for a fabric test print this week, wish me luck! Stay tuned for more works in progress pictures:)

We’re Open: Montage Pop Up Shop

Thursday, August 23rd, 2012

Have you visited our latest pop-up shop in the city?

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My friends and I opened up our 5th Montage Collective shop in Northbridge earlier this month.

We’ve teamed up with some new and talented local designers to bring a bigger and diverse range of products to our shop! We open for 7 days till 2nd September, so hurry in for some handmade shopping before we close our doors.

If you have trouble deciding what to buy, let me help you with your shopping list…hehe:

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Crochet toys for all ages! I just want to take everything home with me! These cuties are lovingly knitted by Anna Hadwin

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Very funky coasters and home decor by Jimmy Lee House. A great conversation starter at parties!

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Natural handmade soaps by Empire of Delight. Gentle on skin and free of preservatives.

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Kitty zines for the cat lovers by Eeva Margita

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Or if you’re a bunny and fox lover, these felt brooches would look lovely pinned onto your cardigan:)

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I adore these beautiful letterpress stationery by Fluid Ink. I think I know where my money will be spent before this shop closes! Eeek!

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And isn’t her stationery stall just divine? I’d love to take a peek in her studio and see her letterpress machine in action!

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Adorable animal memo pads and bookmarks by Tall Rabbit

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And aren’t these animal picture holders, just the cutest thing ever?

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My stationery and art corner at Montage

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Lots of animal bookplates to choose from! Perfect for book lovers:)

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And a few of my hand drawn glass necklaces and brooches at the shop

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So have I whet your appetite? I hope to see you at our pop-up shop sometime soon! Be quick!

Montage pop-up shop
Open 7 days till Sunday 2nd September
224a William St, Northbridge

Made On The Left, Winter Market 2012

Tuesday, August 21st, 2012

Some pictures of my stall at the recent Made On The Left Winter Market.

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It’s been awhile since I’ve done a proper market, I took a break from doing any major markets in 2011…just so I could work on some new art and maybe streamline my range.

Before the market, I was feeling a little out of touch with things…and just a lack of confidence with myself and my art. It didn’t help that I left some art prints and about half of my stock at home! I wanted to kick myself after selling out on products within the first hour! Arrgh! So a word of advise: do not be lazy, do not underestimate your talent. Make and bring more stock than you need. You just never know!

Still, I had a really good time at the market. It was nice meeting old and new stall vendors again. It was also lovely interacting with my customers and observing which products were popular on that day. When you sell online, you don’t really get to observe customer shopping patterns or hear their feedback and comments, these were the things that I missed while being away from markets.

I think more importantly, being in a market environment, filled with so much creative energy and talent, gave me back some confidence and encouragement about my art making. I only hope that my art inspired others to feel the same.

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For pictures of the whole market and other stall photos, check out Eeva Margita’s blog post and the Made On The Left Facebook album. Some awesome shots there (and much nicer than my old camera!)

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